Comprehensive review of the Sendy tool: is it the best way to market via e-mail?

What’s Sendy?

Sendy is a self-hosting marketing tool, which means you’re fixing it on your server. It allows you to send collective e-mails through Amazon Simple Email Service (SES) at a much lower cost than traditional e-mail marketing platforms.

Sendy is an attractive option for companies and individuals seeking a cost-effective solution to manage their marketing campaigns via e-mail, while maintaining full control of their data.

The features of Sendy:

• Cost effectiveness: This is the most important feature of Sendy. Using Amazon SES, you can send large quantities of e-mails at low cost compared to other platforms that charge fixed monthly fees or fees for each message.
• Full control of data: Given that you’re hosting Sendy on your server, you’re completely controlling your subscribers’ statements, giving you more privacy and security.
• Simple and user-friendly interface: Although it is self-hosting, Sendy enjoys a clean and routine user interface that makes marketing campaign management easy.
• Detailed reports and analyses: Sendy provides detailed reports on the performance of your campaigns, such as opening, clicking and regression rates, which helps you improve your marketing strategy.
• Multiple lists of participants: You can create and manage multiple lists of participants, allowing you to divide your audience and target them with ad hoc messages.
• Integration with other applications: Sendy supports integration with many common applications and tools, such as WordPress and Zapier, which facilitates their integration into the current work.

Failures Sendy:

• Preliminary preparation requires some technical expertise: Unlike the fully hosted platforms, the stacking of Sendy on your server requires some technical expertise. You may need help from a specialist if you’re not familiar with server management.
• Serving the server is your responsibility: As a user, you are responsible for maintaining and modernizing your server, which may require some time and effort.
• Accreditation on Amazon SES: Sendy relies on Amazon SES to send e-mails. If you have problems with Amazon SES, it may affect your ability to send e-mails.
• There are no advanced features such as complex marketing automation: While Sendy provides essential advantages for e-mail marketing, it may not contain advanced features such as the complex marketing automation of some other platforms.
• Technical support is limited: Although comprehensive documentation exists, direct technical support from Sendy may be limited compared to the 24-hour support platforms throughout the week.

Who’s Sendy appropriate to him?

Sendy is an excellent option for small and medium-sized companies, bloggers and business leaders seeking a cost-effective solution for e-mail marketing. It is particularly appropriate for persons with some technical expertise or willing to learn how to manage a servant. If you send a lot of e-mails and look for a way to reduce costs, Sendy may be the best solution for you.

Alternative Sendy:

If Sendy isn’t right for you, there are some common alternatives:

• Mailchimp
• ConvertKi t
• GetRespons e
• AWebe r

Conclusion:

Sendy is a powerful and cost-effective tool for e-mail marketing, especially if you’re looking for a self-hosting solution. Although it requires some technical expertise to prepare and maintain, it provides complete control of your data and allows you to send group e-mails at a low cost. If you’re ready to make some extra effort, Sendy may be the best solution to your marketing needs via e-mail.