Loti

Loti AI: Likeness Protection for Individuals and Public Figures

Loti AI is an AI-powered platform designed to detect, manage, and remove unauthorized uses of a person’s likeness—including face and voice—across the internet. It serves individuals, content creators, parents, and public figures who want to protect their digital identity from non-consensual use, deepfakes, or impersonation scams.

The core function of Loti AI is continuous internet scanning via a network of tens of thousands of servers. This system processes a full day’s worth of online content every 24 hours, identifying instances where a user’s likeness appears without authorization. When matches are found, users can initiate takedown requests directly through the platform.

For general users, Loti offers a free “Everyone” plan that includes automated monitoring and the ability to track where one’s face and voice appear online. This service is intended for individuals who want baseline protection without cost, particularly those concerned about intimate images or videos being shared without consent—a use case highlighted in the tool’s original description as a facial recognition technique for detecting non-consensual intimate media.

Public figures, celebrities, and influencers with over 500K followers can access the “Artist” plan, which includes Watchtower—Loti’s industry-leading tool for large-scale detection and automated removal of unauthorized content. This plan supports real-time monitoring, enforcement of usage rules, and proactive protection against AI-generated deepfakes, as noted in press coverage from outlets like the Los Angeles Times, The Hollywood Reporter, and Rolling Stone.

Developers and rights managers can use Loti’s API (described as “coming soon” at the time of writing) to integrate likeness protection into existing workflows. The API aims to allow centralized management of likeness and brand rights, automated takedowns, and compliance without building an internal rights enforcement system.

Loti AI emphasizes privacy and consent in its operations. The platform states it does not store personal images beyond what is necessary for matching, and it does not sell user data or serve advertisements. Revenue comes from paid plans for public figures, which subsidize the free tier for general users. Identity confirmation is limited to verifying that a user has the right to act on their likeness; biometric data is used solely for matching during scans and is not shared with third parties without explicit consent.

The technology is positioned as a response to growing threats from AI-generated content, including hyperreal videos and voice clones used in scams. Loti AI’s scanning infrastructure is built to handle both real and synthetic media, enabling detection regardless of whether the unauthorized content was created by a human or AI.

While the platform provides tools for monitoring and takedown initiation, it does not guarantee legal outcomes or direct enforcement on third-party sites. Users must still work with hosting platforms or legal channels to finalize removals, though Loti streamlines detection and evidence collection.

Additional resources include code snippets, a FAQ section, and support documentation to help users understand how to protect their images online. These materials complement the core service by offering guidance on best practices for digital likeness management.

Loti AI